Business Plans as a Roadmap to Success

When I first started my own business, I created an initial business plan simply because that’s what I thought you were supposed to do.  I wasn’t looking for funding so no one other than myself would wind up seeing it, which made me think that it was just an “exercise” without any value.  After having run my own firm for over two years now, I understand more than ever the importance of thinking through and planning a roadmap for your business that you can return to and hold yourself accountable for.  I’ve gone back several times over the last two years and updated and changed my business plan, having seen first hand in the operation of my own business that certain things worked and others did not.  Each time I do, I find myself energized and better able to keep on track with my overall business purpose and mission.  I’ve been able to fine-tune what my target market looks like and does not, while strategizing and keeping myself accountable for marketing efforts.  Detroit has several great business planning courses that are free or discounted.  Even if you’ve already attended one and completed your preliminary plan, I recommend checking out the Small Business Administration website, which has tips on taking your business plan to the next level: https://www.sba.gov/starting-business/write-your-business-plan

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